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A Brief Guide to a Successful YouTube Marketing Strategy

Man opening the Youtube app via mobileThere’s no better time to do YouTube marketing than today. According to SmallBizTrends, more than 78% of consumer traffic will come from videos. More importantly, HubSpot revealed that 90% of users consider videos as part of their decision-making process. Almost 65% would purchase after watching a clip, especially when the URL is easy to remember or when there’s a clickable link on the video.

Video marketing can make or break a business, so you would want to make sure you do it right the first time. To help you, here’s a short guide for beginners:

Decide what type of video you want to create

Is it informational or a product demonstration? It could be a testimonial of one of your loyal customers, too. The kind of video you wish to upload determines the length, the message, and even the special effects. For example, product demonstrations are usually long. These may take about 10 to 15 minutes, while reviews are shorter and straighter to the point.

Use the existing videos you have

You don’t need to make videos from scratch over again. It’s possible to use those that are in the archives and share with a different caption.

One of the easiest ways to make this work is to communicate with a Denver video editing business thoroughly. A video editor could polish the clip. They could perhaps improve the color contrast or saturation with a whole new feel. Adding specific elements, including animation and graphics, is a good idea as well.

Create your YouTube channel

This one needs a lot of work. You’ll be setting up your channel and optimizing it for search engines. If there’s one thing to keep in mind, it’s to always consider your brand.

Do analytics

Your YouTube videos are excellent marketing tools to go to waste by not monitoring their performance. Analytics allows you to determine the success of your video. You will know which kinds of videos attract the right traffic as well. Google already has its analytics platform, but if you want a more in-depth report, consider hiring an online marketing team.

Videos will dominate all types of platforms, from desktops to mobile devices. Ride the wave and use them to improve your marketing strategies online.


3 Ways to Do YouTube Marketing Right and More Effective

youtubeNot everyone realizes just how important YouTube is, but in fact, it’s the second most used search engine all over the world next to Google. YouTube attracts a billion unique users every month, and this is a very large number to ignore. While it’s important to focus on local and traditional SEO if you own a small business, you still need to give attention to YouTube.

According to PR Caffeine, here are three tips to do it right.

Build Your Presence

Minneapolis SEO consulting services should now include the basics of YouTube advertising, from creating a profile and channel to coming up with brilliant videos and ads. The name, banner, and information on your channel should be unique and represent your brand effectively.

Don’t forget to use a vanity URL (custom URL) for users to find your channel easily. To have this option, you must get 500 subscribers.

Use the Right Keywords

Not even those who are interested to view your videos will see them if you don’t know how to find the right keywords to use. You can use Google AdWord’s Keyword Planner to know which keywords are effective. Put these in the “channel keywords” field of your account. You must also find relevant keywords for each video you have. Keep in mind that long tail keyword phrases are more effective than single-word keywords.

Give Ample Description

Every time a video appears on YouTube searches, there’s a little snippet beside the thumbnail. This description expands once the user clicks and views the video. This is important for your audience to know what they’re viewing. Make it as clear and concise as possible to keep them engaged and curious. Don’t forget to link your other videos on your description to make the most out of the opportunity.

These are simple yet very effective ways to finally start your YouTube marketing campaign. Work with credible experts to come up with the best ideas for videos and take care of your SEO needs.