Tag Archives: web

There are No Shortcuts to Great Content

ContentContent development and marketing is similar to caring for a newborn child — it demands to be loved and nurtured the way you would an infant.

The best content strategies require attention, care, and massive patience. It’s not a short-term commitment; it will need persistence as well. One thing is certain: there are no quick fixes to some of the problems faced by businesses and brands of all sizes.

No Quick Fix

Content experts like PayPerContent believe in the power of the written word when it comes to all aspects of marketing on the digital front. It has become such a critical component of the practice, and it is important to follow through for visible results. You need to change your outlook if you are among those who do not think content marketing requires investment and nurturing.

Start by making an effort to figure out why your marketing efforts aren’t producing results. Simply posting a blog entry and sharing it on Facebook isn’t enough — it doesn’t work that way. There is a science to coming up with effective strategies that will generate results.

Beware of the Content Audit Shortcut

Some clients will insist that they don’t need a content audit, but you should know better.

Running a comprehensive and thorough edit is the marketing strategy. You wouldn’t know where you are unless you chart it down. Audits shouldn’t just focus on what is already there — it should also identify what is missing and what can be done better.

Conduct audits at least twice a year. Once the first audit is done, you’ll get a better picture of how to move forward with your strategy.

Hitting the Sweet Spot

Google is a big fan of changing its algorithms. It automatically affects reach and content strategy — two aspects that also need persistence and patience. Quick fixes aren’t enough, especially in Google’s standards.

There’s no such thing as magic when it comes to content marketing. Your strategy should reflect a sustainable and reputable process — one that screams hard work.

Creating Content

Better Content Creation: Three Essential Ideas

Creating ContentCreating content for your websites and social media accounts entails one important aspect: search engine optimisation or SEO. Unlike traditional marketing content, you need SEO when creating content that will be specifically used online as it is the only surefire way to make sure people know about your site. When people search for a specific keyword, you want your site to be among the top search results. With this, you will be able to generate that much needed traffic to your company site or blog. DMB.com.au shares some ideas below:

Create Content Intended for Your Target Audience

Nobody would want to read content that seems like it has been spun from several articles by means of a software. Invest in good content creators. Make sure that your content is truly informational and engaging and not simply filled with fluff for the sake of ranking. Think of your readers — your clients and prospects — and create content that you know will pique their interests and engage them.

Use Keywords, But with Caution

Before, keyword density was a big thing when it came to online content creation. After all, it was perceived that the higher your keyword density was, the better. But, content stuffed with keywords that don’t belong naturally will bring more harm than good: search engines will likely tag your site if it finds such things occurring. Also, it ‘cheapens’ your site because of its low-quality content that does not provide reliable information.

Create Longer and High-quality Content

One way to make sure you are creating quality content is to view the process as a goal of becoming the go-to expert in your field. Aim to be a specialist in your niche and related topics and create content based on your knowledge. Also, try to write longer content: research has shown that search engines tend to favour sites that provide lengthier content.

Keep all these things in mind when planning your SEO strategy.

Web design company in Minnesota

Get Help to Say You’re The Greatest

Web design company in MinnesotaOne of the many secrets to business success isn’t just being good at what you do; it’s making people realize that you’re good at what you do. Perception is reality, and the sooner business owners come to this conclusion, the faster they can make their companies grow. So, how exactly can businesses go about convincing people who don’t know them that they’re the best?

Let’s use a web design company in Minnesota as an example. This company is trying to sell a company on the design of a new website by telling them about the detailed design specifications of their graphical mock-ups. The last part of that sentence probably didn’t make much sense to most people; just imagine what the explanation would be like.

Now apply the same scenario to your own business, how do you convince people that you’re the best in your niche? These days, the secret lies in having an easy to understand and interactive website, making the above example much more relevant – everything’s connected. But, how do you know whether a web design company is good for you?

First, if you can’t follow the conversation for more than a few seconds without the need for clarification, drop them. If they can’t express the technicalities of their own work in terms anyone can understand, don’t trust them to make the details of your own business any clearer.

Second, choose people who use all the tools at their disposal to say what they want to say. A website isn’t a book; it has HTML, CSS, illustrations, videos, links, and more to help people get the general idea. These people are supposed to get paid for their creativity, make them showcase and apply everything they have on your site.

Convincing people that you’re the best can sometimes mean roping in other people to get the message across. Just make sure they can do the same for themselves before making them part of the team.