Tag Archives: Promotion

A Brief Guide to a Successful YouTube Marketing Strategy

Man opening the Youtube app via mobileThere’s no better time to do YouTube marketing than today. According to SmallBizTrends, more than 78% of consumer traffic will come from videos. More importantly, HubSpot revealed that 90% of users consider videos as part of their decision-making process. Almost 65% would purchase after watching a clip, especially when the URL is easy to remember or when there’s a clickable link on the video.

Video marketing can make or break a business, so you would want to make sure you do it right the first time. To help you, here’s a short guide for beginners:

Decide what type of video you want to create

Is it informational or a product demonstration? It could be a testimonial of one of your loyal customers, too. The kind of video you wish to upload determines the length, the message, and even the special effects. For example, product demonstrations are usually long. These may take about 10 to 15 minutes, while reviews are shorter and straighter to the point.

Use the existing videos you have

You don’t need to make videos from scratch over again. It’s possible to use those that are in the archives and share with a different caption.

One of the easiest ways to make this work is to communicate with a Denver video editing business thoroughly. A video editor could polish the clip. They could perhaps improve the color contrast or saturation with a whole new feel. Adding specific elements, including animation and graphics, is a good idea as well.

Create your YouTube channel

This one needs a lot of work. You’ll be setting up your channel and optimizing it for search engines. If there’s one thing to keep in mind, it’s to always consider your brand.

Do analytics

Your YouTube videos are excellent marketing tools to go to waste by not monitoring their performance. Analytics allows you to determine the success of your video. You will know which kinds of videos attract the right traffic as well. Google already has its analytics platform, but if you want a more in-depth report, consider hiring an online marketing team.

Videos will dominate all types of platforms, from desktops to mobile devices. Ride the wave and use them to improve your marketing strategies online.

Promotional Products: Widespread Reach at Low Costs

PromotionSome businesses may not realise it, but the use of promotional items helps with the advertising and branding of their company. Even with the boom of digital advertising and online marketing, promotional products are still relevant and they still work – 52% of people say that companies who give away custom merchandise leave a more positive impression and 50% of people who receive these use it in their daily lives.

If you have no experience with giving away custom branded merchandise as a means of promoting your brand, then the Speedex Group shares their insight on how these can greatly benefit your brand.

Show Off Your Brand Through Custom Branded Merchandise

These days, the most popular promotional products are flash drives, mugs, and pens. Not only are these items a great way to make your brand known to potential partners and customers, but when they’re useful, recipients can make use of them for a long time. People keep these products for an average of a year or more.

With your logo showing in front of the items, the recipients somehow become walking billboards, as they unconsciously promote your brand the more they use your custom merchandise.

Compared to outdoor and radio advertising, promotional products are said to deliver better ROI. Consider this when you look for a way to market your brand; think cheaper but with a wide reach. While mediums such as radio, print media, online advertising, and television come to mind, think of your budget. Custom branded products are a more cost-effective alternative.

Promotional Items Change Consumer Behaviour

Statistics show that promotional products can change the habits of buyers, as many of them are willing to switch brands just so they receive free customised merchandise.

If your business hasn’t tried integrating promotional products into the marketing strategy, start now. These can do wonders for the branding of your business – giving away these items can go a long way.