Tag Archives: digital marketing

Digital Marketing Agency: Signs That Scream ‘Do Not Hire’

People at work in a digital marketing agency All digital marketing projects start with good intentions. As ideas come to life, every single individual involved in the project gets excited as the big reveal is about to be executed. However, you cannot avoid problems along the way and, at times, issues can cause entire projects to fail.

According to industry experts in Australia, digital campaigns fail because agencies focus on a single aspect of digital marketing and public relations. You should look for a digital agency in Canberra that offers a wide range of digital marketing services.

To help your campaigns avoid failure, here are some red flags to watch out for when hiring.

High Upfront Costs

Many digital agencies justify their high price for the so-called quality of their work. Do not fall for that. Higher prices do not always mean that a company can produce high-quality results.

Some organisations offer reasonable prices because they want to retain good clients. Such agencies recognise that you are making an investment, so they ensure that you get the best value for your money. Finding a credible firm that does not charge an arm and a leg for services can also help.

Constant Sales Pitch

Like any other business, digital agencies have to sell and advertise their services. However, if you notice that they are busy getting noticed in than providing you with the services they promised, it is better to cut the cord with them. If at first they asked, how much you are willing to pay for their service, it is a red flag.

Digital agencies should first ask you what your marketing plans are. If you do not have one, they should provide you with options and suggest what to do to promote your company online. They should be passionate and genuinely concerned about what you do.

An excellent digital agency in Canberra should help you realise your goals, and not just finish a quick sale.

If you are aiming to hire a digital agency, keep these tips in mind. Avoid agencies that do these practices so that you can be successful in your campaigns.

Experience Dramatic Increase in Traffic When You Tap These 4 Sources

Digital marketing mao

It has always been the goal of commercial websites (and even personal blogs) to increase traffic to their sites. This is the reason administrators and owners continue to update their website with fresh content to attract traffic. With the implementation of new search engine algorithms, however, this method may not be enough. Good thing there are other methods of increasing traffic aside from posting original content.

Mobile Marketing

Perhaps one of the most underutilized traffic sources, mobile marketing platforms allow you to learn about newly-released products and services. They do this by showing on the user’s mobile device a series of contextual and personalized advertisements.

Mobile Device Dominates

With over 64% of Americans owning mobile devices and spending at least two hours daily browsing, mobile marketing platforms can bring serious traffic to your website. SmartInsights.com revealed recent statistics showing more than 1.8 billion mobile devices worldwide are in use to access the Internet. With this massive user base, you can begin marketing campaigns and target new customers to increase your sales.

Social Media

The rise of social media and their growing importance in online marketing cannot be discounted. An article posted on Forbes.com revealed that 31% of referral traffic comes from social media.

In fact, this platform is only one of the most powerful dating traffic sources. If you have a dating website, you should consider social media in your online marketing campaign to drive traffic to your site.

E-mail Marketing

While this may sound old school, this marketing method is still valuable when it comes to attracting users to your website. Why? Because email is a powerful marketing tool that you can use to make your pitch directly to customers so they can visit your website. This doesn’t mean that you need to send out dozens of e-mails imploring recipients to visit your site. There are modern and specific strategies that you can use to attract users to visit your website.

The success of your website, and ultimately your business, may largely depend on the volume of traffic to your site. If you are not attracting enough visitors, you can expect your website to become lost in the vast Internet space.

Social Media Marketing

Leveraging Social Media Marketing for Your Business

Social Media MarketingAbout 65% of all US companies have a presence on social media. This means 35% are missing out on plenty of online marketing opportunities. A few years ago, social media stopped being just a platform for friends to connect. It has become a useful channel for businesses wishing to connect with customers and achieve branding goals.

What is Social Media Marketing?

Social media marketing (SMM) involves sharing of content, videos, and images across different social channels, including Facebook, Twitter, YouTube, Pinterest, LinkedIn, and G+.

In this highly competitive industry, the challenge is to stand out. At the most fundamental level, businesses need to sound and appear human. To do that, they need to create meaningful, personalized connections with customers. Through a strong social profile and powerful creatives, you can deliver this kind of customer engagement—and a few other benefits.

Where Do You Begin?

Start with a plan. Brainstorm about your goals and identify the answers to these questions:

  • What am I hoping to achieve through my social media campaign?
  • Who is my target audience?
  • Where will I target them and how?
  • How do they use their social media?
  • What message do I want to send to my audience?

This gives you an idea on the direction you want to take, and gives your SMM strategy a better form.

Next, develop and establish your goals. Only then can you measure your ROI.

SMM can help you achieve plenty of your branding and marketing goals. Businesses usually leverage their social media campaign for increasing brand awareness, but it can benefit you in many other ways, including:

  • Creating a brand identity and positive brand association
  • Increasing website traffic
  • Creating interactions with key audiences
  • Improving overall communication with customers

5 Basic Tips to Effective Social Media Marketing

A huge part of learning about social media marketing is knowing these five basic rules:

Invest in High-Quality Content

Other areas of online marketing bank on quality content, and so does a social media campaign. Your creatives—consisting of text, images, and videos—should be interesting, valuable, and unique. If you do volunteer work on the side, create non-promotional posts or provide non-promotional company information.

Make Your Branding Image Consistent

It’s smart to project your branding image across a variety of social channels, because there’s more exposure and more room for interaction. But, make sure your brand’s core identity, style, and voice stay consistent across these channels.

Regardless of your service, you need to project an image of approachability and courtesy—or sound human, at the very least.

Leverage Enhanced Targeting Capabilities

Social media channels have helped marketers refine their ability to target audience. Facebook has local search ads, and has integrated its targeting capabilities to Instagram. Meanwhile, Twitter has a range of targeting options that enable businesses to interact with the right users at the right time.

That gives you improved targeting and improved reach in one. If you do this right, you’re making every dollar count.

Be Patient

Social media and content marketing success takes time. A social media marketing specialist will tell you that an effective campaign is a step-by-step process that doesn’t get accomplished overnight. It starts with strategy planning, and then moves on to content strategy, building social media profiles, and social media management. It’s an ongoing campaign that requires attention, expertise, and industry awareness.

This is just the beginning of social media marketing. There’s more to be uncovered. If you’re serious about building your company’s online presence, then SMM is an opportunity you can’t miss.