Tag Archives: branding

A Critical Dictator of Consumer Perception You Should Know Of


Smart business owners know that it won’t do them any good to force what they have to offer down their customers’ throats. The way consumers perceive products and services greatly depend on many different psychological components. In simpler terms, effective brand marketing considerably impacts this perception.

What your package looks can either make or break consumer perception, and more importantly, their decision. When it fails to pique the interest of your target market, you can expect the competition to secure what should have been your market share.

Packaging: Giving Identity and Meaning to Products and Services

At its core, packaging refers to the process of giving a product or service an identity and meaning. With proper marketing strategies, organisations can instil awareness in consumers, and as a result, make their brands authoritative in the eyes public.

This is one of the reasons behind the growth in the number of organisations relying on branding firms specialising in product embellishment. With the help of an experienced signet company, your business’ offerings can stand proud and out the crowd.

Drawing Consumer Attention to Prove the Quality of Your Offers

Before you can make a consumer loyal to your business, you first need to attract them. People won’t know that you deliver top-of-the-line goods when they don’t even notice it. Yes, quality makes them stay, but how you package and label them dictates their initial move, which is choosing between you and your competition. In other words, you have to give it all right at the beginning: draw their attention, and you’ll have a way to prove just how great your offers are.

One of the most important steps to compel consumers into investing in your products or services is to create a favourable perception. And with the competition in almost every market becoming tighter and fiercer, packaging embellishment can pull your success rate higher.

There Goes the Opportunity: How Brands are Missing Out on Facebook

Social Media Marketing in SeattleFacebook is a very powerful tool for brands, mostly because of the sheer scope of their user population. In fact, there are nearly 1.5 billion people on Facebook. According to John Lipe, with more customers going online and digital, it should not be surprising that many brands are using the tool to promote their brand and sell their product.

While most brands are on Facebook, only a few seem to be maximizing their use of the social media platform. Often, brands unwittingly make mistakes that prevent them from cashing in on the opportunity to be successful in the social media landscape.

Focusing on a Broad Fan Base

While there’s nothing wrong with forming a fan base, gathering a wide but shallow pool of online users won’t do much to boost a brand. A particular focus on numbers (particularly price and quantity) rather than quality means brands are throwing away marketing funds on individuals who are not likely to purchase the brand. A company’s marketing resources would be more profitably used in converting a small but highly targeted group of individuals instead.

Focusing on Reach

Another common online marketing pitfall is focusing too much on reach and making it a measure of their success. The problem with prioritizing quantity over quantity is that reach does not help brands cultivate a quality fan base. This method simply pulls in the masses rather than cultivate true fans who will appreciate their brand’s products and services.

Focusing on Engagement

When a wide reach isn’t earning the conversions a brand needs, the tendency is to move on to engagement. A weak online marketing strategy would allow the sharing of photos (perhaps memes) or videos loosely connected to them. This paper-thin approach will likewise fail because a brand can’t form a long-term relationship with their target market through mere shares, likes, comments, and clicks.

Focusing on Sales

Some brands completely bypass the last three strategies and care only about the bottom line. All they do is try to sell product and use that as a metric for their success. It is worth noting, however, that people hate being sold to, especially when done persistently. Furthermore, brands can’t expect much success if they try to sell their product or service to the wrong people.

What should be Done Instead?

Forming an audience who will find their brand product relevant should be the main concern. By creating lots of helpful content, investing in a website and driving traffic to it, brands can use website traffic to help form a Facebook audience. This way brands generate more traffic, more quality fans, and ultimately, more sales.

Brands shouldn’t rely on shallow online marketing strategies to drive their conversions. Instead, they should focus on investing in the future of their brand by driving quality traffic to something of their own.

Why Your Personal Brand Matters

Branding Concept in San DiegoToday, branding is no longer a term associated exclusively with top companies. Every individual now can create their own personal brand whether it’s for professional purposes or just for pure fun. In fact, you may already have your own personal brand. Sometimes, this happens unconsciously. Other times, you have to work hard to achieve the personal brand you want.

Why It Matters

According to marketing gurus, a brand is anything that separates one thing from another. If you have a recognizable personal brand, you can better find and seize professional opportunities. It can land you better contacts and clients, and help you towards industry recognition. A personal brand will make it easier for you to be recognized as whatever it is you want yourself to be portrayed as.

This can be achieved alone or with the help of experts. For example, if you’re gearing to build an online brand, you might need help from professionals who know how to work a website, audit your online presence and improve your personal look from web design to photography. In San Diego, several companies, one of which is Karinart Photography, offer personal services such as these that cater to millennials and creatives hoping to make a mark in the digital world.

Be Your Authentic Self

You may pick a brand peg to help you concretize the brand you want to create for yourself, but don’t imitate what others have already made for themselves. As an old saying goes, everybody else is taken. So you just need to be your authentic self. Remember that this brand will be attached to your name, so make sure it’s as true and genuine as it gets.

Ask yourself, what do you stand for? What do you believe in? What things do you do best and enjoy? What can you contribute to the society? Your answers to these questions will be the foundation of your personal and authentic brand. It’s okay to be influenced by your mentors or the thought leaders in your industry, but remember to go back to who you truly are. Because your brand will separate you from competition, make sure it’s unique.

It can be daunting to build and craft your own personal brand, which is why there are experts who can guide you through the process. It will take a lot of time, effort and molding, but once you’re set on a brand, the returns are priceless.

Business Signage

Reading Between the Signs: Standing Out with Signage

Business SignageCan your signage stop someone and turn them into a customer? Colors, fonts, and sizes are important factors to consider for your signage to stand out from the rest. Too many elements can make it difficult to read or understand.

With the world going mobile, logos, branding, and signage can now run across the web. But still, traditional advertising has a significant influence in acquiring customers. ScitechOutdoorAdvertising.com recommends using dynamic designs that can catch your target audience’s attention.


Your signage will deliver your philosophy and voice to the consumer. For character and personality, add a special touch to your signage that is related to your brand or logo. Avoiding same color and design with competitors can make your brand distinguishable.

Your message needs to be conveyed. The design of your signage needs to appeal to your demographic. It should be in sync with the branding.


A good design is worthless if consumers can’t read it. The design’s typeface – width of strokes, whether in serif or not, and design type should be legibly executed. Choose typeface that has typical letterforms. Spacing and height should be taken into consideration, too.

Create a good contrast to make your signs more readable. A contrast between items can be critical to customer retention of the content.

Colors and Graphics

Some colors are popular in a location, while others are gender biased or are already used. But, with different shades of a single color, you won’t be out of option. Graphics and images, if used in the signage, will represent your brand, company or campaign. Pick something that can draw in customers yet still simple to express a level of sophistication.

Compelling print signage can bring in customers. It may be an old-fashioned advertising scheme, but it does a great job of grabbing people’s attention.