Daily Archives: April 9, 2018

What Is Big Data and How Can It Benefit the Company?

Man working in a server roomAny business thrives on data. Data drives the decision-making in a company and can give you a bird’s-eye view of the current situation of the company. Your company can then make a decision on what strategies to employ to hit your targets. A growing trend now is the emergence of what is called big data.

Big data is basically the huge amount of information that is available on the internet. The data is so huge that IT development for big data is outsourced to companies such as CloudXtension, which can focus on the development of applications that can process all that data.

What is “big data”?

Imagine all the information and data that float around the internet. These include user information, profiles, likes, the users’ visit information, etc. Companies such as Facebook and Google capitalize on this information so that they can bring content relevant to you. By gathering and analyzing all the information, they can target the content and market to a specific audience.

That kind of data needs to be processed by an application or software that can go through all that information, sort it out, provide analytics and even predict a person’s needs and desires. The capability of knowing what a person would be interested in is something most big businesses will want to have as it can drive their sales and enable them to be prepared to meet market needs.

Why should you outsource IT development?

Big data may be obtained from user profiles, which may include personal information like civil status, sex, age, work, and preferences such as sports and hobbies. There are so many bits of information to sort through that it may even overload a single server or a group of servers.

With that much information, no one can manually do it using in-house data from a small server. You need to implement auto data mining and analytics of this big data for it become useful. If you try to go through the information manually, it may take years or even decades. By then, the information may no longer be relevant.

This is why it is best to leave big data collection and processing to a company that knows what it is doing. There are many software and IT development companies that design the tools you need to use big data. They will be able to customize tools and software for you based on your objective.

This way, a business can focus on other things and leave IT development in the capable hands of another company. Outsourcing IT services to a tech company is hassle-free and a win for both parties.