3 Facebook Changes That Can Affect the Way You Market Online

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TV Buying Guide: Understanding Complicated Terms and Jargons

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Two-Step Tactic That Doubles the Impact of Your Video Marketing

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The Importance Of Medical Research In Discovering New Treatments

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Rum’s Long Journey to the Drinks Cabinet

Glass of rumRum, with its beautiful woody sheen and complex taste, is greatly revered around the world. Bottles of rum line the shelves of bars and can be found in the drinks cabinets of many homes. But, the sophistication of its taste belies its long and colourful history.

Pre-Historic Roots

The history of rum is believed to pre-date the written record. The drink, like many great spirits, traces its birth to antiquity. The fermented liquid of sugarcane, the first iteration of rum, was distilled in either India or China. However, details are scarce. It was in the 14th century that one of the first accounts of the drink graced the annals of Western history — Marco Polo first mentions an excellent “wine of sugar”.

Caribbean Nights

Several centuries after Marco Polo’s first taste of rum in a region which is now in present-day Iran, rum production became a thriving trade in the Caribbean. Slaves on plantations discovered a sugary residue — molasses — and took advantage of its innate tendency to transform into an intoxicating elixir. This process can be closely observed in brewing kits from stores such as Distill Spirits. From the canteens of the slaves to the coffers of the masters, rum became a much-valued product.

Records show that in the 1620s, there was already rum production in Brazil. A tin bottle, filled with the liquid has been discovered within the wreck of the Swedish ship Vasa, which sank in Sweden in 1628.

The Spread

Before the end of the 17th century, the popularity of rum reached North America, and several distilleries were set-up in areas that were being populated by early colonists. Soon, rum production became one of New England’s most prosperous industry. Since then, the spirit’s popularity has continued to grow worldwide.

With a colourful history bound intimately around travel and enterprise, rum has managed to capture the imagination of many.

The Benefits of Trading in Foreign Exchange

Foreign Exchange RateForex trading used to be the domain of banks and corporate clients. However, with the rise of the Internet, it has become easier for retail traders to trade foreign exchange and make profits from their trading.

Forex trading is the buying and selling of currencies. If someone says the EUR is trading at 1.3500, the Euro costs 1.3500 per US dollar. The main goal of a Forex trader is to buy a currency at a low price when it is weak and sell it for a higher price when it becomes stronger to make a profit.

There are many ways you can benefit from trading foreign exchange.

1. The market is open 24 hours a day.

There are four major foreign exchanges spread out across various time zones, and they overlap with each other so that the market is open all day from Monday to Friday. The best trading times are when two exchanges are open, such as when the New York and Singapore Forex are both open from 3 to 5 p.m. EST.

2. Volatility gives way to opportunity.

In trading stocks and futures, volatility is a disadvantage. However, volatility in Forex is a different thing. Volatility refers to the rate at which currency prices change. Without volatility, prices remain stagnant, eliminating the opportunity to make profits.

3. There is little barrier to entry.

You don’t need $10,000 to start trading. You can start a micro account with only a phone, Internet access, and $50 in your account. Moreover, the cost per transaction equals the difference between the bid and the asking price. Brokers make money out of each transaction, but the cost is much lower than trading stocks or futures.

4. You can use leverage.

Forex allows you to trade on credit, which is called leverage. For example, you have $1,000, and you are trading on a 50 to 1 margin, giving you a trade value of $50,000. The trade nets you 100 pips, which translates to $500 in profits. If you were not trading on margin, you would only have $100 in profits.

As you may have surmised, the world of Forex trading is fast-paced and exciting, but it is not for the faint of heart. It is best to start off with a small amount and continue learning as you go.

Common Techniques Used by Carpet Cleaners

Carpet CleaningTo keep your carpet clean and attractive, you have to keep them in good shape. Proper maintenance will also extend the life of the carpet. The experts know to do this job professionally, so it is best you hire them for your requirements.

It is, however, a good idea to know and understand the techniques used by the professional carpet cleaners. There are many service providers in Auckland offering carpet cleaning and other related services to their customers.

Most reputed carpet cleaning experts use the following techniques to clean up your carpets. These methods require specialised equipment and adequate knowledge on how to use them.

Steam cleaning

In this method, you spray hot water onto the carpet under high pressure. This loosens the debris and dirt, deeply embedded in the fibres of the carpet. For extra cleaning, you add soap or other cleaning solution to the hot water.

This is a very effective method for cleaning soiled and dirty carpets, and killing dust mites, and hence is the most popular methods used. However, the carpet must be completely dry before it can be of use again.

Shampooing method

You rub a foamy chemical on to the soiled carpet in this process, followed by vigorous scrubbing to clean the carpet thoroughly. This method is suggested for low pile carpets, as high pile ones tend to suffer damage when you use scrubbers.

Dry foam shampooing is the other method, where you use shampoo in the form of light foam. This is a good way if you want to dry your carpet quickly.

Other methods

The other methods used are dry cleaning and bonnet cleaning. In dry cleaning, you do not use water; hence, you can use the carpet immediately after cleaning. This is excellent for delicate carpets made from hemp. In the bonnet cleaning process, you use carbonated water in the form of mist.

You only use this method, however, to clean the upper part of the carpet and not for the bottom part.

The experts consider your preferences, the state and nature of your carpet and the time available, before picking the technique to clean your carpets.

6-Month-Smile: Makin Dreams Possible

Woman SmilingIt is usually during middle school that children wear braces. Some of them have it until the day the graduate from high school, thus that awkward yearbook picture.

Thankfully, as an adult, you need not go through that awkward and embarrassing phase of sporting metallic braces because there are other alternative ways to get the perfect set of teeth, minus the shiny metals.

What is Six-Month-Smiles?

Your dentist in Sutton Coldfield can offer you a six-month clear braces treatment known as Six-Month-Smiles. It is a teeth alignment procedures that, unlike traditional braces, uses brackets and tooth-colored titanium wires to align your teeth. The whole treatment process itself is designed to last for 6-months ideally. This means a more comfortable and safer alternative to traditional braces.

How does it work?

Six-Month-Smiles works like traditional braces in a sense that it aligns your teeth but is focused on aligning ones that can be seen when you smile (thus the name). Six-Month-Smile is a popular choice for teens and adults because of the seemingly invisible material used in the procedure.

Aside from shorter periods of treatment, Six-Month-Smile also boasts of its comfortable treatment procedure. Because the treatment itself is gentle, patients can barely feel pain or discomfort during the whole 6-month period.

Who can undergo such treatment?

Patients who aspire to have a perfect set of teeth solely for aesthetic purposes are the ones who can benefit most from this treatment. People who do not need any correction with their bites, or teeth positioning can opt to have this treatment to have the perfect set of teeth instead of going through intensive procedures of traditional braces.

Have the smile that you always wanted minus the pain and the hassle of braces. Whoever said “no pain, no gain” certainly haven’t experienced the Six-Month-Smile treatment.

Gain an Edge over the Competition

Business Growth ChartMany firms have a hard time delivering their client’s solution in a timely fashion, and it lowers their competitive edge. The article highlights some of the proven ways to improve the project management process.

The key to running a successful business in the current cutthroat market is supplying your clients with innovative solutions. As competition heats up, there exists a need for companies to make an effort to stay ahead of the curve. Increasing your management efficiency for your varied projects is a sure way to remain ahead of the pack.

One way to do it is using key performance indicators (KPI) dashboards. For any executive, KPI dashboards can give them a good view of their overall performance. Choosing a measurable variable to effectively rate whether your business is achieving its objectives is a good way to demonstrate a strategy’s effectiveness. Using it in multiple levels is essential in evaluating whether your organization is achieving it targets.

Cross every ‘t’ and dot every ‘i’

successful project execution entails getting every aspect of the project correct right from the outset. Otherwise, you are likely to experience difficulties that could ruin the results. You need to have clear milestones, deliverables, and a timeline for your each execution. In this case, more is better, and you should make each process as detailed as possible. Glazing over some important issue could result in a bit of controversy later so you should seek to clarify each element from the start. While amendments are common to such projects, you should set out a guideline to help you deal with them.

Get the right people on the job

Matching the most qualified workers on each project enables you to get more work done with minimal interruptions. Hence, you should make every effort to match your employees to projects that suit their skills, experience, and knowledge. Such an approach ensures the timely completion while avoiding costly failure. It also ensures that you get to handle more projects without the need to hire additional staff or incur undue losses.

Make use of emerging technology

Modern project management software eliminates hassles when executing a wide variety of projects. One click on the executive KPI dashboard lets you keep any eye on all current projects. You can make the adequate follow-ups with the managers. Such a move enables you to nip various problems in the bud and ensure success.

Improving efficiency is the key to staying ahead of the curve in a cutthroat market. With these pointers, you can ensure the timely completion of any client’s project and increase customer satisfaction.

Modern Workstation

Make Way for the Latest Work Station Design Trends

Modern Workstation

The personal space an office worker requires these days is smaller compared to a decade or two ago because of the rise of the digital age. Filing cabinets are almost obsolete now that the primary file storage option is a desktop or laptop computer. Office spaces are also becoming more effective—a necessity given the rising cost of real estate.

When you are planning to start a business or renovating your place of business, the designers at Bishop Interiors says that it helps to know about the defining characteristics of modern office workstations, as well as new trends in workplace design.

Office Desks and Seating Options

Configuring a limited amount of space is a huge challenge. The number of designs for office desks and seating options should be on top of your list. The right kind of furniture inspires people to work hard and boosts productivity.

You need to know how many people in your team need dedicated office desks. These days, not every employee needs one. You have to consider space requirements for collaborative work, which may be more important for your organisation than allotting desk and chair for every employee.

Meetings at the Lounge

Managers still meet in boardrooms, but some companies hold their meetings in a multi-purpose lounge room. A relaxed and casual atmosphere encourages creative ideas to come forth. Rigid environments seem to foster rigid attitudes as well. Your company might want to consider the merits of a setting that promotes free-flowing discussion and encourages innovative solutions to problems.

Nature Within Reach

When you bring the outdoors to an office space, you are bringing natural elements that make the area livable and hospitable. Bringing nature within reach promotes positive attitudes and improves team success rates. Start reading about living walls and how you can incorporate the design in your workplace.

Modern works spaces are adaptable, smart, and efficient. Create workstations appropriate to the needs and working styles of your workers. Add elements that foster creativity, comfort, and relaxation to bring out the best in your team members.

Ways to Make Your Kid’s Birthday Very Special

Child's Birthday PartyIt is undeniable that many parents want to give their kids a very special birthday celebration. After all, birthdays do come only once a year, so making it memorable should be a top priority.

Whatever theme you decide on, ranchatsanpatricio.com suggests choosing a party venue that can also provide decor and rentals. If you are among those parents who wish to make their kid’s birthday celebration memorable, here are some tips you may want to consider:

Throw a Lego-themed birthday party

Many children love Legos. If your kid is also a brick lover, throwing a Lego-themed party for their next birthday makes them feel very special. There are tons of birthday party ideas related to this theme. You may get some inspiration from different views posted on the Internet.

For instance, you can hang a Lego party lantern as part of the decoration. You can even make your straws, cups, and plates Lego-themed, too.

Have them wear a birthday shirt

You may want to make your child feel they are very special on their big day. As such, have them wear a customized shirt that says, “Today is my birthday. I’m seven.” Additionally, you can make a birthday button or a birthday crown that they can wear throughout their special day.

This trick will certainly make them feel they are appreciated and loved as they could get birthday greets from people who see them wearing these things.

Create a personalized birthday book

You can never go wrong with this one. Your child will surely be delighted upon seeing their name and story in this book. Moreover, your child will treasure this type of gift for the rest of his or her life.

Consider hiring clowns

Everyone, including kids and adults, loves to watch a clown doing performances and magical tricks. They are perfect entertainers for birthday parties. Thus, it is a good idea to hire a clown for your child’s party to keep all your guests amused. Make sure to discuss the clown’s activities before you hire them.

Most parents love to make their child’s birthday special. Doing so, however, requires creativity and hard work. The suggestions above could help you throw a memorable birthday celebration for your kid.

On Base Malts: Distinguish the Six Types of Malts for Your Beer

Beer in a glassPeople often drink because of either of two reasons – to celebrate or to wash away their sorrows. When you are forlorn, you drink, and when you feel triumphant, you drink, as well.

Why Do You Drink?

Alcoholic beverages have become a necessity in many occasions – and it’s not a new phenomenon. People have been drinking wine for centuries; it’s even present in the oldest of scriptures, such as the Bible. More often than not, to partake in drinking is to raise glasses for merriment.

Apart from wine, beer is a drink that many people across the world enjoy. Over the years, some beer aficionados have transitioned to brewing their own beer or spirits, burying themselves in the process of achieving that particular taste or their individual drink preference. The Brew Shop offers hints and tips for those who want to pursue the craft of brewing beer:

Brewing Your Beer: The Six Types of Base Malts

Malt beer is amongst the most famous of beers. But there are only a few who know what base malts specifically offer. The three elements that base malts contribute are flavour, colour, and sugars that are fermentable. Listed below are the six types of base malts:

  1. Pilsen Malt is the lightest. Its colour offers a thin and crisp flavour to beer, with a grain bill of less than 80 per cent.
  2. Pale Ale Malt provides an amber colour, making it the top base for most kinds of ale like amber, mild and extra special bitters because of its bready and sweetish taste.
  3. 2 Row Pale Malt is the usual base malt for a lot of beers. A tad yellow in colour, it offers a bit of grain flavour, which makes it attractive.
  4. 6 Row Pale Malt, meanwhile, has a sharper flavour whilst having nearly the same colour as the 2 Row Pale.
  5. Vienna Malt, on the one hand, is darker and has a nutty and tangy flavour that can be a little overwhelming.
  6.  Munich Malt is the darkest. Its flavours are toasty, which makes it a significant part of German lagers.

If you want to brew your beer, it’s best to start out with these six malts. Always remember that these base malts have their respective characteristics that distinguish them from one another.

Teeth whitening for a dazzling smile

Tooth Whitening

Do you drink a lot of coffee, tea, fizzy drinks or fruit juices? Yellowing and discoloured teeth can be caused by what you eat and drink, as well as by other dental health issues. Ageing is another big factor in tooth discolouration. Whether you want to add a sparkle to your smile for your work or your wedding day, teeth whitening is a simple and safe way of erasing the effects of ageing, coffee, red wine or cigarettes. And because we associate white teeth with youth, you may well feel younger after the treatment.

Being happy with your smile plays a vital part in your self-confidence. Teeth whitening is a cost-effective and reliable method of brightening your teeth when performed by a reputable professional such as those at Denchic Dental Spa in North London.

There are two ways of getting your teeth whitened.

In-clinic whitening

In-clinic treatments, such as power whitening are the quickest way to get your teeth whitened. It is done in the dental surgery in just one visit and so is useful for those who are short on time. The dentist applies a protective coating to cover your lips and gums. A whitening gel is placed into a tray that fits snugly over your teeth. A light directed over your teeth activates the bleaching process, which takes around an hour. All you have to do is lie back and relax while your teeth become several shades brighter. Some dentists have a room dedicated to teeth whitening, providing music and TV or movies to entertain you while you go through the whitening process.

At-home whitening

Teeth whitening can also be carried out in the comfort of your own home. You will still need to visit your dentist, who will take impressions of your teeth. They then have customised trays made that fit snugly over your upper and lower teeth. You take a whitening kit home, then apply the specially formulated gel inside the tray and wear it either at night or during the day for a few hours. After about 2 weeks, your smile will be whiter and brighter.

Five Essential Hand Tools in the Concrete Building Industry

A person using a trowel In building concrete structures, hand tools are of great importance. As a matter of fact, they are a must-have for any contractor in the construction sector. While they are manual tools, they are one of the most used. Here are five essential hand tools in the concrete building industry:

1. Wheelbarrows

The wheelbarrow is used to transport building materials from one point to another. In most cases, it is used to carry water, sand, cement and concrete. It is the primary transport tool onsite for materials. Its tray can also be used to make construction mortar.

2. Mixers

Mixers are employed to combine cement and sand during construction. Normally, hand mixers are enough for small quantities of concrete. Larger amounts will need special mixing equipment.

3. Shovels

Shovels are primarily used in the distribution of concrete to fill gaps during the pouring process on the construction site, or when applying small amounts of concrete. They can also be used to mix cement and sand into a mortar. Square shovels have better performance during the distribution of concrete as opposed to the round ones.

4. Trowels

Masonry trowels are used to spread, level, and shape mortar or concrete. Their shapes and sizes depend on the tasks. For example, the bucket trowel is used to scoop the mortar from the bucket. The brick trowel is used to spread mortar on concrete blocks. Its shape makes buttering, the technique of applying mortar on concrete blocks, ideal. There is also a gauging trowel which is used to mix and apply small amounts of mortar in confined areas.

5. Concrete Vibrators

Concrete vibrators are essentially used to release excess water and trapped air pockets from the concrete mixture. The vibrator head should be completely submerged in the mix and held for at least 10 seconds, for the best performance. Moreover, the vibrator should be pulled at a maximum speed of three inches per second. You can achieve the best results by pulling it one inch per second.

For the best outcome in your concrete building projects, getting high-quality hand tools from recognized suppliers is advised, ensuring maximum performance and avoiding losses that may result from inferior quality equipment.